_brand makers for humans

 

In a new era of human experience, we collaborate with brands of all kinds to create and nurture powerful, purpose-driven experiences that improve people's lives.

We’re honored to be awarded silver for Best Strategy, Health by the inaugural Anthem Awards. Check out how The Positive Effect is shifting minds and enriching lives to end HIV in Canada

yeshi-kangrang-unsplash_consumptionco-min.png

Food + Culinary

How do you cut through?

Starbucks

How does nothing get lost in translation?

Centre for Urban Health Solutions

How do you end HIV in Canada?

Canada Goose

How do you drive record mobile page views?

Ipanema

How do you heighten a brand's sensuality?

Real Estate + Property Development

How do you fuel desire long before breaking ground?

Brookfield

How do you magnify the story of a visionary, alternative asset manager?

Lexus + Come

How do iconic brands tango?

Oxford Properties

How do you mine crowd culture to cultivate loyalty?

 
The traditional approaches are now obsolete. One hundred years of marketing thoughts are gone. Alternative approaches aren’t a novelty. The are all we’ve got left.
— Seth Godin
 

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_a next-generation brand experience company 

 

We're strategists, entrepreneurs, designers and culture hackers driven by imagination and creative optimism. Through revealing value and truths unique to you, we help you define your purpose, what differentiates you, and how to stand apart.

We identify opportunities — products and services — that mesh commerce and culture, connecting brand and human.


Analysis, trend and insight


Purpose and positioning


Innovation and customer experience


Content development + story-making


Toolkits, guidelines and handbooks


Digital and new technology



Brand architecture


Creative visual and verbal identity


Product innovation and development


Social media + influencer


Video brand expression


Launch and activation


 
 
 
It’s not the strongest of the species that survives, nor the most intelligent. It is the one that is the most adaptable to change.
— Charles Darwin

Here's how we see it @consumption_co