Work/Brookfield
As one of the world’s leading real estate investors, Brookfield owns and operates an irreplaceable portfolio of iconic properties dotting the world’s most dynamic markets. Yet, real estate assets only begin to scratch the surface of its global asset classes - and the irreverent approach that fuels them.
It owns shipping ports from the U.K. to Australia, manages 3,600 kilometres of toll roads and 218 hydroelectric plants on 82 river systems in North and South America. 2000 projects across 30 countries on 5 continents equates to $260 billion in assets, stickhandled by 70,000 employees.
Forbes Magazine recently proclaimed, CEO, Bruce Flatt, The World Builder and the "safest growth stock on the planet". Yet, perception of the company wasn’t always as perfectly aligned with its visionary business building prowess.
With a portfolio and stakeholders as varied as Brookfield’s, channelling a singular voice can be a challenge. We worked directly with the CEO and a select executive team, ultimately conducting a comprehensive brand audit and analysis, plus survey and recommendations for its seeming endless digital properties. The process revealed a clear yet hushed brand tone – defined more by its actions and successes (which it's consistently known for today), versus pomp and hubris of many similarly positioned companies.
Building on a now formalized brand architecture we further helped devise approaches to streamline its web and digital infrastructure. Years later, Brookfield’s unified brand experience – newly expressed under a singular brand name – continues to engage multiple audiences. Discreetly, and all the more compelling.
Brand audit & analysis
Analytics & measurement
Brand strategy & architecture
Digital strategy
Social strategy
Mobile digital concept development
Today, Brookfield continues to be recognized for its discreet, yet contrarian approach and nimble ability to create long-term value. At the same time, distinguished for its commitment to best-in-class corporate social responsibility practices.
