Work/Visa Canada
When Michael Phelps is front and centre, you get noticed. With the prospect of working with such potent assets, we enthusiastically partnered with Visa Canada to build a compelling, succinct sponsorship communications program with a singular goal to create excitement, to ultimately accrue to card usage.
Following the London Olympics, we continued the tactical approach next aligning with the glamour and sheer energy of TIFF, NHL and FIFA. Both offline and across digital space, we created co-promotions with partnering retailers across Canada, from digital advertising and social media programming to direct to market statement inserts.
Brand & business strategy
Creative brand development
Creative content development
Photography & illustration development
