← Previous project  -  Diesel + OnexOne

Parallel with a food frenzied marketplace, millennials (the youngest generation of legal drinkers) will also upend the alcohol industry. While boomers still lead overall alcohol dollar sales, millennials teeter on greatest overall volume consumers. And as digital natives – along with shifting social norms of the new cocktail – they’re actively redefining the future of the adult beverage brand and business.

From indie, craft beer and artisan mixology movements to old world authenticity, small batch production and ingredient transparency, people are thirsty for what they care about. They’re driven by adventure and experimentation and demand immersive experience. As we see with Starbucks and RedBull, mirroring lifestyle is paramount. So is responding with a consumer’s ‘usage’ mindset, which means a closer relationship between marketing and product development, where packaging and graphic aesthetics are equally important as the product itself – always insta-ready for social sharing.

Today, a friend’s shared recommendation is 10 times more persuasive than traditional advertising. Breaking through noise and clutter means strategically deploying digital in all its forms, harnessing social media, plus looking not so far ahead to innovative technologies like augmented reality. We help crack open category conventions with insight, agility and imagination, tapping into crowd culture to create powerful visuals and ‘story-making’ the way people want to see, hear and share it. 

Like what you see?

Get in touch.

Previous project - Diesel + Onexone

Next project - Dufflet